Vishal Iyer- Interaction Design

With over 5 million UV’s per month, AOL Shopping is one of the top Comparison Search Engine’s on the web. I led the Interaction Design efforts for the complete redesign of the Shopping channel. The first phase included negotiating a change in the business model to build a better user experience. Our efforts resulted in […]

One of the challenges in designing websites that are also businesses by itself (unlike ones for educational institutions, corporate websites, marketing campaigns etc) is that the design is meant to support the Business model. In an ideal world this relationship is harmonious and there is synergy between the two, but things don’t always work […]