Vishal Iyer- Interaction Design

http://www.37signals.com/svn/posts/981-the-secret-to-making-money-online

37signals is one of those companies you really gotta admire. They are often criticized for being arrogant and opinionated, but the argument is flawed because they never claim that their way is the only way of doing it. They talk about what works for them, and thats about it. Build a solid foundation and know what works for your company. Look beyond the surface and you’ll see that they propagate building a company based on simple, yet strong values and convictions. Too often startups (even big companies) are in a ‘me-want-fad’ mode. That is certainly not the way to build great companies. And the proof is in the pudding. They have some of the best products in their respective categories.